Here is the North American Toyota 2007 logo that I made for Toyota, Saatchi and Saatchi, and Transistor Studios.

This was a really fun logo to work on, and I got to meet a lot of really cool people while working on it.

I was first given a line drawing of the final approved shape, and then created a textured high res model of it while emulating the old chrome Toyota logo style. That attempt was eventually discarded.
After a few more subtle iterations, I was encouraged to take some liberties with it and put my own ideas into the surface texture by one of the Saatchi reps.
This encouragement led to me quickly developing the final logo, which was made into something more rugged, trying to capture a "made in America" feel to it, with surface imperfections and oil stains. This newer “tough” approach also complemented the marketing campaign plans very well.

As with all corporate logos, I met with many people along the way, taking their thoughts and concerns into mind while making this logo. When I was done with the 5k version, it was then handed off to other artists to "res up" into a 10k version for a convention billboard, as well as the commercials and print ads.

(I would also like to thank Saatchi and Saatchi, Jared at Transistor Studios, and Toyota for permission to use this logo in my portfolio.)